Who Makes Genesis Cars & SUVs?

The short answer: Genesis cars and SUVs are made by the Hyundai Motor Company. Genesis Motors, LLC is the dedicated luxury vehicle division of the Hyundai Motor Group — one of the largest automotive conglomerates in the world. While Genesis and Hyundai share the same parent company, Genesis operates as a fully independent luxury brand with its own design studios, exclusive model lineup, and premium ownership experience — much like Lexus is to Toyota, or Acura is to Honda.

If you’re considering a new Genesis in Conshohocken, Blue Bell, or Chestnut Hill and want to know the full story behind the brand — its origins, where its vehicles are manufactured, how it stacks up against other luxury names, and what ownership actually looks like — this guide covers everything you need to know.

• Who Owns the Genesis Car Company?
• The History of Genesis Motors
• Who Builds Genesis Cars — and Where?
• The Genesis Design Philosophy
• The Full Genesis Model Lineup
• Genesis Electric Vehicles
• How Genesis Compares to Other Luxury Brands
• The Genesis Ownership Experience
• Frequently Asked Questions
• Explore Genesis at Genesis of Conshohocken

Who Owns the Genesis Car Company?

Genesis is owned by the Hyundai Motor Company, the South Korean multinational automotive conglomerate that also owns Hyundai and Kia — making it one of the largest automakers on the planet by global sales volume. Genesis Motors, LLC operates as a wholly owned luxury subsidiary of the Hyundai Motor Group.

While the parent company provides the world-class engineering platforms, manufacturing infrastructure, and financial scale that give Genesis its competitive edge, the Genesis brand maintains a fully distinct identity: separate design studios, dedicated model lineups, an exclusive retail network, and a premium ownership program that distinguishes it from both Hyundai and Kia.

The relationship looks like this:

• Hyundai Motor Group → Genesis (the same relationship as Toyota → Lexus, or Honda → Acura)

This structure gives Genesis direct access to world-class engineering resources while allowing it to compete head-to-head with long-established luxury names like BMW, Mercedes-Benz, Audi, and Lexus. Learn more about the Genesis brand story and what sets it apart at our Genesis Experience page.

The History of the Genesis Brand

Genesis didn’t appear overnight. The brand’s roots go back to 2004, when Hyundai first outlined plans to develop a dedicated luxury sedan. That vehicle — the Hyundai Genesis sedan — debuted in 2008 to significant critical acclaim. It was a bold move for a brand better known for value-oriented vehicles, and it worked: the Genesis sedan proved definitively that Hyundai could engineer a world-class luxury vehicle.

The success of that sedan planted the seed for something bigger. In 2015, Hyundai officially announced Genesis as a standalone luxury brand, fully independent of the Hyundai nameplate. Two years later, in 2017, the brand launched the Genesis G90 — a full-size flagship luxury sedan that established the standard for everything Genesis would come to represent: refined performance, handcrafted interiors, and forward-thinking technology.

What followed was a period of remarkable, accelerated growth:

• 2019: The Genesis G70 sport sedan earned the prestigious Motor Trend Car of the Year award — a major statement for a brand barely two years old
• 2020: The Genesis GV80 debuted as the brand’s first luxury SUV, becoming an immediate commercial and critical success
• May 2021: Genesis surpassed 500,000 total units sold globally
• 2022: The GV60 launched in the United States — Genesis’s first purpose-built all-electric vehicle
• August 2023: Genesis crossed the 1,000,000 total units sold milestone — just 8 years after becoming a standalone brand, and only 2 years and 3 months after the half-million mark

In under a decade as an independent brand, Genesis has earned consistent recognition from Motor Trend, Car and Driver, J.D. Power, U.S. News & World Report, and IIHS — validating what drivers throughout Conshohocken, Blue Bell, and Ardmore are already discovering firsthand.

Who Builds Genesis Cars — and Where Are Genesis Cars Made?

Genesis vehicles are designed, engineered, and manufactured by the Hyundai Motor Group. Here is a complete breakdown of the global locations involved in bringing each Genesis to market.

Where Are Genesis Cars Designed?

Genesis vehicles are conceived at three global design studios, each contributing a distinct perspective to the final product:

• Rüsselsheim, Germany — European aesthetic direction, exterior surface development, and design refinement informed by decades of German automotive tradition
• Namyang, South Korea — Hyundai Motor Group’s primary global R&D and engineering campus; the center of powertrain development, platform engineering, and technology integration
• Irvine, California, USA — North American design sensibility, capturing the preferences and expectations of the U.S. luxury market

This three-continent design process gives Genesis a uniquely global aesthetic — combining Korean craftsmanship traditions, European refinement, and North American luxury expectations in every vehicle.

Where Are Genesis Cars Manufactured?

The majority of Genesis vehicles are assembled at the Ulsan Manufacturing Plant in Ulsan, South Korea. This facility is one of the most historically significant in global automotive history: it is widely regarded as the birthplace of the South Korean automotive industry and is one of the largest single-site automotive manufacturing complexes in the world. Models including the G70, G80, G90, GV80, GV80 Coupe, and GV70 are produced here.

Genesis Manufacturing in the United States

Genesis has also expanded production to the Hyundai Motor Manufacturing Alabama (HMMA) facility in Montgomery, Alabama. The Electrified GV70 was the first Genesis model to be assembled outside of South Korea when production began at HMMA for the 2023 model year. Assembly of the standard GV70 followed at HMMA in 2024 — a significant milestone that underscores the brand’s commitment to its North American customer base and its growing production scale in the American South.

This expanding U.S. manufacturing presence directly serves drivers across Conshohocken, Blue Bell, Chestnut Hill, and the broader Philadelphia region who are choosing Genesis in growing numbers.

The Genesis Design Philosophy: Athletic Elegance

What makes a Genesis instantly recognizable on the road? It comes down to the brand’s core design language: “Athletic Elegance.”

Athletic Elegance is the visual and philosophical principle that governs every Genesis from concept sketch to finished production vehicle. It is the precise balance of two opposing ideas — the dynamic tension and bold proportions of a high-performance vehicle, and the restrained, refined detailing of true luxury. Every surfacing decision, every light cluster, every interior material reflects this governing discipline.

Specific design signatures include:

• The Crest Grille — the distinctive two-line grille that serves as the unmistakable face of every Genesis model in the lineup
• Quad Lamps — the signature four-point lighting clusters, front and rear, that make any Genesis identifiable at a distance day or night
• Parabolic Line — a single, flowing character line that stretches the full length of the vehicle, creating a sense of movement and tension even at a standstill
• Two-Line Interior Philosophy — a minimalist cabin design built around two horizontal lines that separate upper and lower zones, creating an open, driver-focused interior environment

Inside every Genesis, you’ll find genuine premium materials — open-pore wood, Nappa leather, microsuede headliners — alongside precision craftsmanship that is meant to be touched and experienced, not just admired from a distance. Visit our Genesis model research hub to explore how these design principles translate across the full lineup.

The Full Genesis Model Lineup

Genesis offers a comprehensive range of luxury sedans, SUVs, and electric vehicles. Here is the complete lineup available at Genesis of Conshohocken:

Genesis Sedans

• Genesis G70 — The entry-level sport sedan. Rear-wheel-drive-first and available with turbocharged four-cylinder and V6 powertrains, the G70 competes with the BMW 3 Series and Audi A4. It earned Motor Trend Car of the Year and remains one of the most driver-focused sedans in its class.
• Genesis G80 — The midsize luxury sedan at the core of the lineup. Competing with the BMW 5 Series, Mercedes-Benz E-Class, and Lexus ES, the G80 is also available in a fully electric Electrified G80 variant.
• Genesis G90 — The flagship. Genesis’s full-size, ultra-premium sedan goes head-to-head with the BMW 7 Series, Mercedes-Benz S-Class, and Lexus LS. The G90 defines what Genesis stands for: uncompromising refinement, advanced technology, and an extraordinarily serene driving experience.

Genesis SUVs

• Genesis GV70 — The compact luxury SUV. The GV70 blends athletic proportions with a driver-focused interior and is one of Genesis’s best-selling models globally. Available in standard and Electrified variants, now assembled at HMMA in Montgomery, Alabama.
• Genesis GV80 — The midsize luxury SUV that put Genesis firmly on the global luxury map. With available three-row seating, a beautifully crafted interior, and a comprehensive suite of advanced driver assistance technologies, the GV80 competes directly with the BMW X5, Audi Q7, and Lexus RX.
• Genesis GV80 Coupe — The fastback interpretation of the GV80. The GV80 Coupe adds a sportier, more sculpted roofline for drivers who want midsize SUV capability with a more expressive exterior silhouette.

Browse our full new Genesis inventory or visit our Model Research Hub to compare models side by side.

Genesis Electric Vehicles: Luxury Meets the Future

Genesis is actively expanding its all-electric lineup, with current EV models built on Hyundai Motor Group’s advanced E-GMP (Electric-Global Modular Platform) — a purpose-built EV architecture that enables:

• 800-volt ultra-fast charging — capable of adding approximately 62 miles of range in just 5 minutes under ideal conditions, dramatically reducing charging time versus most competitors
• Vehicle-to-Load (V2L) functionality — enabling the vehicle to power external devices and appliances directly from the battery
• Optimized weight distribution — the flat battery pack sits low in the chassis, lowering the center of gravity for sharper handling dynamics

Current Genesis electric models available at Genesis of Conshohocken:

• Genesis GV60 — Genesis’s first purpose-built battery electric vehicle. The GV60 features a distinctive spherical gear selector, face-recognition entry, and ultra-fast 800V charging. Available in Standard, Advanced, and Performance trims.
• Genesis Electrified GV70 — The all-electric version of the GV70, assembled at HMMA in Montgomery, Alabama. Offers all-wheel drive and 800V ultra-fast charging capability.
• Genesis Electrified G80 — The all-electric variant of the G80 midsize luxury sedan. Combines the G80’s elegant exterior and premium interior with zero-emission performance.

Explore the full Genesis electric vehicle lineup at Genesis of Conshohocken.

How Does Genesis Compare to Other Luxury Brands?

This is one of the most common questions from first-time Genesis shoppers in Blue Bell, Chestnut Hill, and Ardmore. Here is an honest, direct comparison:

Genesis vs. Lexus: Both are luxury divisions of large Asian automakers (Hyundai Motor Group for Genesis, Toyota for Lexus). Lexus has longer brand recognition and a strong reliability reputation. Genesis counters with bolder styling, a more driver-forward character, more standard features per segment, and an industry-leading warranty that Lexus does not match.

Genesis vs. BMW: BMW leads in driver-focused performance heritage and European prestige. Genesis competes with comparable or superior ride refinement, significantly more standard equipment, complimentary maintenance included with purchase, and a design language that has earned major recognition in its own right.

Genesis vs. Mercedes-Benz: Mercedes-Benz carries decades of luxury prestige. Genesis offers a fresh, contemporary approach to luxury design and technology, and in head-to-head comparisons frequently delivers more standard luxury content at a comparable price point.

Genesis vs. Audi: Both brands prioritize interior quality and all-wheel-drive capability. Genesis competes strongly on design distinctiveness, standard feature content, and warranty coverage — areas where Audi often requires option upgrades to reach parity.

In virtually every head-to-head comparison, Genesis surprises buyers with what the brand has accomplished in a short time. Consistent recognition from J.D. Power, Motor Trend, Car and Driver, IIHS, and U.S. News & World Report confirms what drivers across the Philadelphia region are discovering: Genesis earns its place at the top of the luxury segment.

The Genesis Ownership Experience

Genesis doesn’t just sell vehicles — it delivers a complete ownership experience. For drivers in Conshohocken, Blue Bell, Chestnut Hill, and Ardmore, this means benefits that go well beyond the vehicle itself:

• Industry-Leading Warranty Coverage: Every new Genesis comes with a 5-year/60,000-mile Limited Warranty and a 10-year/100,000-mile Powertrain Warranty — among the most comprehensive coverage packages in the luxury segment. Learn more on our Genesis Warranty page.
• 3 Years of Complimentary Scheduled Maintenance: New Genesis vehicles include three years or 36,000 miles of complimentary scheduled maintenance, covering oil changes, tire rotations, and multi-point inspections at no additional cost.
• Genesis At-Home Service Valet: Genesis offers a complimentary valet service that picks up your vehicle for scheduled service and returns it when complete — bringing the service center directly to your door.
• Certified Pre-Owned Program: Every Genesis Certified Pre-Owned vehicle undergoes a rigorous multi-point inspection by Genesis-trained technicians and includes the remainder of the 6-year/75,000-mile Limited Warranty. Explore Genesis CPO benefits for full details.
• The Genesis Experience: A suite of owner-exclusive benefits including concierge services, connected vehicle features, and the Genesis Experience at Genesis of Conshohocken.

Explore the Genesis Lineup at Genesis of Conshohocken

Now that you know who makes Genesis cars and SUVs — and what makes this brand genuinely exceptional — the next step is experiencing it for yourself. Genesis of Conshohocken is proud to serve drivers throughout Conshohocken, Blue Bell, Chestnut Hill, Ardmore, and the greater Philadelphia region as the #1 Volume Genesis Dealer in Pennsylvania*. Our team brings deep product expertise, a full selection of new and Certified Pre-Owned Genesis vehicles, and a commitment to the luxury retail experience that Genesis ownership deserves.

Browse our new Genesis inventory, explore financing and leasing options, or contact us today. Our team is ready to help you find the Genesis model that fits your life in Conshohocken.